The Lucky Onion
Raised & rooted in the Cotswolds
A slice of hospitality heaven in The Cotswolds. Multi-channel brand, marketing and event work that successfully positioned The Lucky Onion as one of the most sought after, food and party destinations outside of London.
Brand Geenie’s
big moments
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Nurtured, developed and protected The Lucky Onion through expansion
Positioned The Lucky Onion as a signifier of hospitality and experiential quality.
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Managed and executed the quarterly marketing plan across all online and offline channels to address the individual sales and brand needs of 6 different locations.
Introduced new lifestyle content that increased overall readership and engagement rates across all platforms.
Fostered an engaged email database and increased open rates of the monthly newsletters up to 20% above the industry average, directly and positively impacting sales.
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Successfully programmed and nurtured relationships with chef talent for TLO Supper Clubs resulting in sell out events to include Mark Hix, Ottolenghi, Hemsley & Hemsley, Richard Turner, Russell Norman, Petersham Nurseries and more.
Managed on site photography and videography to ensure maximum post-event publicity including conducting chef interviews.
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Successfully managed and executed the launch of 3 brand new salons to the collective in Cirencester, Oxford and Solihull.
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Sought out and developed Business Partnerships to successfully drive corporate New Client numbers whilst providing the team with Blushes Benefits.
Originated and co-ordinated the Big Blushes Ramble fundraising campaign. A companywide fundraising and wellbeing initiative to keep our teams moving during lockdown by walking 1000 miles in one week to raise £1000 for FareShare UK